Tag: From Underground to Mainstream: Stüssy’s Unshakable Streetwear Legacy

In the early 1980s, Shawn Stüssy started scribbling his last name on surfboards in Laguna Beach, California. This signature became more than a tag—it turned into the logo that sparked a movement. What started in surf culture quickly made its way into skate parks and urban streets. Young people connected with the raw, unpolished feel […]