Europe Meat Snacks Market to Reach US$ 6.9 Billion by 2033 – Driven by Demand for High-Protein and Natural On-the-Go Snacks
The Europe Meat Snacks Market is undergoing a significant transformation, fueled by consumer demand for convenient, high-protein, and natural snack options. According to Renub Research, the market, valued at US$ 2.99 billion in 2024, is expected to grow at a CAGR of 9.79% from 2025 to 2033, reaching US$ 6.9 billion by 2033. The shift toward healthier lifestyles and preference for minimally processed snacks are major drivers behind this robust market expansion.
Rising Popularity of Protein-Rich On-the-Go Snacks
Modern consumers, especially younger demographics and working professionals, are opting for on-the-go snacks that combine taste, convenience, and health benefits. Meat snacks such as jerky, sausages, biltong, and salami are becoming increasingly popular due to their high protein content and ability to provide long-lasting energy.
Moreover, the rise of fitness-conscious and health-aware consumers has created strong demand for low-carb and high-protein snacks, which position meat snacks as a superior alternative to traditional carbohydrate-heavy options like chips or cookies.
Innovation and Premiumization of Meat Snacks
The Europe meat snacks market is witnessing innovation in flavors, ingredients, and formats, targeting a wide range of consumers. From traditional flavors like smoky and spicy to exotic and ethnic-inspired flavors such as teriyaki, sriracha, and peri-peri, brands are expanding their product portfolios to cater to evolving taste preferences.
In addition, premium meat snack products made from grass-fed, organic, and sustainably sourced meats are gaining popularity among consumers seeking natural and less processed options. This premiumization trend is particularly evident in Western Europe, where demand for clean-label and additive-free snacks is on the rise.
Health and Wellness Trends Boosting Market Growth
Consumers are becoming increasingly aware of the nutritional benefits of meat snacks, including their rich protein content, essential amino acids, and satiety factor. This shift towards high-protein and low-sugar snacking is particularly strong among athletes, gym-goers, and busy professionals looking for healthier options.
In addition, the growing clean eating movement is pushing brands to eliminate artificial preservatives, reduce sodium content, and focus on natural seasoning and drying processes to retain flavor and nutritional value.
Market Segmentation: Meat Snacks Categories
The Europe meat snacks market is segmented based on product type, meat type, distribution channel, and country:
By Product Type: Jerky, sticks, sausages, biltong, meat chips, and others.
By Meat Type: Beef, pork, chicken, turkey, and other specialty meats.
By Distribution Channel: Supermarkets, hypermarkets, convenience stores, online retail, and specialty stores.
By Country: Germany, the UK, France, Italy, Spain, and other European countries.
Among these, beef jerky and sausages remain the dominant categories, while chicken and turkey-based snacks are seeing rapid growth due to their lean protein profile and lower fat content.
Country-Level Insights
Germany
Germany is one of the largest markets for meat snacks in Europe, driven by a strong cultural preference for sausages and cured meats. Local brands are focusing on healthier formulations to meet the demands of younger consumers.
United Kingdom
The UK market is experiencing a surge in premium jerky and biltong products, often marketed as keto-friendly and gluten-free snacks. E-commerce platforms are also driving sales growth.
France & Italy
These countries are witnessing the rise of artisanal and gourmet meat snacks, with an emphasis on natural ingredients, traditional curing methods, and regional flavors.
Spain
Spain, known for its charcuterie and cured meats, is embracing innovative meat snack formats, including thin-cut meat chips and protein-packed snack bars.
Key Growth Drivers
Rising demand for high-protein diets among health-conscious consumers.
Busy lifestyles and on-the-go snacking habits of urban populations.
Flavor innovation and product diversification by leading brands.
Shift toward clean-label and natural ingredients in packaged foods.
Growth of e-commerce and online food retail platforms.
Challenges in the Europe Meat Snacks Market
Despite strong growth potential, the market faces challenges, including:
Health concerns over processed meats, pushing companies to focus on cleaner formulations.
Rising raw material costs, particularly for premium, grass-fed, or organic meats.
Regulatory requirements related to food labeling and health claims in the EU.
Competition from plant-based protein snacks, which are gaining popularity among vegan and flexitarian consumers.
Competitive Landscape
The Europe meat snacks market is competitive, with both global brands and regional players focusing on product innovation and expansion. Major companies include:
Jack Link’s
Conagra Brands (Slim Jim)
Peperami (Jack Link’s UK)
Kings Elite Snacks
Irish Biltong
Cruga Biltong
Wild West Jerky
Bridgford Foods
Oberto Snacks
Brands are increasingly leveraging e-commerce channels, influencer marketing, and sustainable packaging to appeal to younger and eco-conscious consumers.
Future Outlook
The Europe meat snacks market is set to continue its strong growth trajectory over the next decade, fueled by the convergence of health trends, convenience, and flavor innovation. Key trends shaping the future include:
Sustainable sourcing and eco-friendly packaging as part of ESG initiatives.
Expansion of functional meat snacks, enriched with vitamins, minerals, or superfood ingredients.
Hybrid snacks combining meat with plant-based ingredients for flexitarian consumers.
Increased penetration of premium and artisanal brands in both physical retail and online stores.
About Us
Renub Research is a Market Research and Consulting Company with more than 15 years of experience, especially in international Business-to-Business Research, Surveys, and Consulting. We provide a wide range of business research solutions that help companies make better business decisions. We partner with clients across all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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FAQs
1. What is the size of the Europe meat snacks market in 2024?
The market is valued at US$ 2.99 billion in 2024.
2. What is the expected market size by 2033?
It is projected to reach US$ 6.9 billion by 2033.
3. What is the CAGR for the market during 2025–2033?
The Europe meat snacks market will grow at a CAGR of 9.79%.
4. What types of meat snacks are popular in Europe?
Popular products include jerky, sausages, biltong, meat sticks, and meat chips.
5. Which countries dominate the Europe meat snacks market?
Germany, the UK, France, Italy, and Spain are leading markets.
6. Why are meat snacks considered healthier compared to traditional snacks?
They are high in protein, low in carbohydrates, and often free of artificial additives.
7. Who are the major players in the Europe meat snacks industry?
Key players include Jack Link’s, Peperami, Kings Elite Snacks, and Wild West Jerky.
8. What trends are shaping the future of meat snacks?
Trends include premiumization, clean-label products, and flavor innovation.
9. How are online sales impacting the market?
E-commerce platforms are driving significant growth through direct-to-consumer sales and subscription models.
10. Are plant-based snacks a threat to the meat snack industry?
While plant-based snacks are growing, innovations in healthier meat-based products ensure continued demand.